I think this is a question that needs to be asked at the inception of every brand. Why do we exist, what is our purpose, and how can we help others?
But too often the answer to these questions is simply, to profit.
I have worked for companies like this. We have all worked for companies like this. Why not? They pay our bills, its safe, reliable.
For over 600 years, capitalism has reigned supreme. Companies were expected to generate the most profits for their shareholders. With no concern for the environment, its employees or the communities where they operate. Leaving nothing but trails of waste behind. All that mattered was the bottom line and how much the shareholders earned on their investments. The pursuit of profits prevailed over everything else. But at a certain point, profit simply doesn't cut it anymore.
Consumers, like you and I, are waking up to the fact that these companies don't often have our best interests at heart. Putting their profits over people and the environment. Look to the fast fashion industry and you will find many examples of this. An industry that is now known as one of the biggest polluters in the world.
When profit is a company's only end goal, then the planet, its fragile ecosystem and the ones who inhabit it are the ones who suffer.
More and more we are seeing evidence of global warming. Horrific natural disasters occuring way too often and at a much higher intensity.
An issue close to my heart and a great example of this are the Australian bushfires of 2019/20 where entire towns have been engulfed in flames, and residents (furry ones too) have lost their homes. In total, more than 17.9 million acres (7.3 million hectares) have been burned across Australia's six states. An area larger than the countries of Belgium and Denmark combined.
But when we look to our leaders for action and guidance on these issues, they are nowhere to be found. It is like they are scared to admit the truth. Would rather sweep the issue under the rug, brush it off or ignore it altogether. At least this is how I feel.
This is not to say companies or people like this do not exist, in fact Carrymore looks up to many of these companies. Our northern stars would have to be Lauren Singer, CEO of the Package Free Shop pictured below
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Need some inspiration on your #zerowaste journey? This is one of the OG zero waste warriors Lauren Singer, a.k.a. @trashisfortossers. You see that jar sitting next to her? That is all the waste she produced in over 8 years of living waste free... ♻️😶 Lauren is also the CEO of the @packagefreeshop and a big inspiration for us at @carrymore.co! Check her out if you ever need some inspiration or some new ideas for living #wastefree #caremore #carrymore
and Rose Marcario, the inspirational leader and CEO of Patagonia.
While we may never have the same impact, or be able to improve as many lives as they have. Especially Patagonia through its fair trade certified program. We would still like to stand for something.
Which brings me to the why. Why does Carrymore exist? And I’m here to tell you it’s to fight the War on Waste!
Right now as a society we are estimated to be churning through a massive 2.12 billion tons of waste per year. If all this waste was put on trucks they would go around the world 24 times! This stunning amount of waste is partly because 99 percent of the stuff we buy finds it’s way to landfills within 6 months.
In fact, Australia is the second-largest consumer of new textiles after the US, buying an average of 27 kilograms of new clothes per year. We buy it, wear it once or twice, get sick of it and bin it only to begin the cycle all over again.
We want to educate consumers on these facts about waste and help give them tools and simple ways for them to reduce waste in their everyday lives.
“Small acts, when multiplied by millions of people, can transform the world!”
That is our belief. Our products, therefore, are designed to reinforce simple positive behaviors that help you to reduce your waste. Like remembering to carry your reusable bottle instead of buying a plastic one each time.
Never before has our planet, and we as people, faced the number and scale of man-made challenges than we do today. Real change is needed. Not just from politicians and businesses - but from all of us.
Without understanding the situation, and without developing a deeper conscience about the lives we are living - and the consequences it has - such changes are unlikely to occur.
I have started Carrymore with a modest hope that it may inspire, educate and represent people who care for our environment. People who want to help fight the war on waste!
Are you with me?